Sponsorship Opportunities

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Sponsorship Opportunities

West Texas Fair & Rodeo


Thank you for your interest in becoming a sponsor of the West Texas Fair & Rodeo here in Abilene, TX! The Expo Center of Taylor County is a non profit organization 501(c)3 and depends on sponsorship's to make these events happen.

The West Texas Fair & Rodeo is the largest attraction for the Expo Center of Taylor County with an average attendance of 112,000 plus. The West Texas Fair & Rodeo is proud to offer 8 different sponsorship opportunities that can be chosen to fit your business marketing needs.

Sponsorship Benefits
  • Reach an audience of over 100,000
  • Increase Brand Awareness
  • Help provide an economic boost to the Abilene/Taylor County area of between $15.78 million and $17.65 million.
  • Deliver Advertising through Social Media/Banners/Website
  • Connect with and engage customers with Public Service Announcement during events.
  • Increase sales by showcasing products
  • Visibility and recognition during the fair as well as year around at the facility
  • A wide range of customer demographics
Each of our sponsorship packages have a broad range of ways to reach the future potential customer. We want to help you accomplish your sales and goals by tailoring a sponsorship package which will fit your business marketing needs.

  • TV Advertising
  • Abilene Reporter News listing
  • Social Media platform promotions Facebook
  • Website links and promotions
On-Site Publicity
  • Public Service Announcements during events
  • Banners at entry gates of the facility
  • Vests with company name
  • Speak with fair patrons about your company
  • Banners in the Coliseum during the PRCA Rodeo
  • Logo listed on the outdoor digital sign year round
Hospitality and Entertainment
  • West Texas Fair & Rodeo Passes
  • Rodeo Tickets (choice of nights)

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